A British company which formerly part of Nokia it was sold to private equity outfit EQT last year is set to launch a luxury, hand-made mobile phone with an eye-watering five-figure price tag today.
Vertu’s Ti is a titanium-cased, sapphire crystal-screened Android smartphone that will set back the discerning punter up to £14,200.
It hit the headlines in 2002 offering a £15,000 Nokia phone available in 18-carat gold, white gold and top-of-the-range platinum cases.
“Vertu Ti is our most significant product for a decade.
The Android OS (operating system) delivers a proven and intuitive environment for users while the design and craftsmanship of the handset is still uniquely Vertu.
Vertu has pioneered and led the luxury mobile phone sector since we began in the late 90s and the great depth of our knowledge and experience can be seen in Vertu Ti. There is nothing else like it.” Says Perry Ooston- The Vertu’s Chief executive and president.
Prices for the handset start at £6,800, for the Titanium Black Leather model, rising to £14,200 (16,500 euros) for a version in red gold. This luxury phone has an eight megapixel rear camera with flash, a 1.3MP front-facing camera and 64MB of internal memory.
The company claims its 3.7in sapphire crystal screen is “virtually scratch proof” and tested to be four times stronger than other smartphones against impacts.
Each one is hand-made and signed by a single craftsman at the company’s factory in Church Crookham, near Fleet in Hampshire.
The “Vertu key” has a 24/7 service includingVertu Certainty, which “helps protect the device, its data and, where necessary, the customer”.
Are you thinking what am thinking? Will you spen that much to own this mobile phone? Just after my long anticipated Blackberry 10 hit the market now Vertu?